COMPANY PROFILE

GUANGDONG GOLD DOUBLE TRADING LTD
ASCENT MIND LIMITED
Guangdong Gold Double Limited and Ascent Mind Limited are subsidiaries of Grown-Up Licenses Limited in the Greater China region, focusing on business development in China and Hong Kong.

Grown-Up Licenses Limited is the appointed Licensee of LEGO® Bags. The company's headquarter locates in Hamburg, Germany.

Currently, The Group's business in Europe is undergoing a rapid expansion. Sales figure in the region reaches a double digit growth in the past years.

In 2005, The Group put a heavy attention in business development in the Greater China and South East Asia.

OPPORTUNITY IN THE PREMIUM SEGMENT

In China, the children bags market is only at the start up stage. Only 30% of the market is taking over by branded products. The local and imported brands share the branded market in a 50/50 ratio. Currently, no leading brand exists in the market.
The LEGO® bags collection, with its international brand name, is the best in terms of material, craftsmanship, design, functions among the others.

The brand, the products are definitely a competitive advantage.

THE POTENTIAL MARKET IN GREATER CHINA

  1. China Market
    According to research, there are over 200 million children from age 2~12. Along the coast, over 15 million are the single child of the family
  2. Hong Kong Market
    During 2003 ~ 2004, 130,000 units of school bags were sold annually.
中文
LEGO and the LEGO logo, BIONICLE and the BIONICLE logo, KNIGHTS’ KINGDOM, CLIKITS, DUPLO and the DUPLO logo are trademarks of the LEGO Group
Produced by Grown-Up Licenses Limited under license of the LEGO Group
© 2005 The LEGO Group