ALL ROUND SUPPORT

I) Operation Support

• Authorizations based on location, protecting each authorized dealer
• Advice on shop location
• Brand positioning
• Supply on display material design
• Advice on development direction and structure

II) Profit

• Rebate and/ or discount upon high volume sales
• Affiliation with the LEGO® brand allow the authorized dealers to raise company image

III) Promotional Support

A. Major media, theme promotion*

• LEGO caring Project
• BIONICLE® Movies

B. Point of sales Support

• POP and related printing materials
• Customer relations management (CRM)

C. LEGO bags Club

D. Joint Event Promotion

• Promotional events associate with LEGO toys
• Traveling to the “Fairy Tale Kingdom” , Denmark, lucky draw program*

E. Periodical Sales Promotion*

• 1st of June Festival
• Back to School
• Holidays
• Summer Camp

F. Magazine advertisements, Focusing in magazines for children and parents

COOPERATION REQUIREMENT

• Experience in retail management of children clothing, stationary and or other items.
• Responsible for protecting the intellectual property of the LEGO brand and LEGO bags.
• Following the intellectual property management of LEGO Bags Licensee
• Protecting the image of the LEGO brand
• Following the pricing system and all display instructions

* Only for China market